PRICING STRATEGIES FOR NEW AGRICULTURAL PRODUCTS


 Pricing strategies differ for each stage of the product life cycle. Although has its own peculiarities and challenges, most difficult challenging is setting prices new products. Therefore, this was reason which aroused our curiosity to do a research based on theoretical practical plane issue.
 Initially, literature various authors who have contributed in field pricing policy products services general reviewed. Based analysis, very good foundation been laid understand role importance products, used category described analyzed. From conclusions drawn served as supporting basis part paper.
 To make more thorough, we reviewed special case study local manufacturing company Pestova l.l.c, managed launch several market Kosovo Region. In study, that selected launched were analyzed.
 Finally, emerged result analysis review concrete data obtained from are provided.